Course Outline: Start Here + 15 modules · 78 lessons

Claude Code Training
for Marketers

This is the full setup guide to get Claude Code running and ready to execute on your marketing. The live training goes deeper on how to actually run your marketing operations inside it.

Pre-training Content

The pre-training, module by module.

Work through in order. Modules 01 to 07 are the minimum target before joining the live training.

7 sections · 16 modules · 78 lessons

Start Here

Quick start

The 3-minute intro that sets your expectations for the next 78 lessons. Watch this first.

  • 0.1
    Quick Start GuideWhy most marketers stall out in Claude Code - and how to avoid making the same mistakes.

Section 1

Set up

Install Claude Code once, then let Claude do the rest of the setup for you. Walk out with a working install, a connected GitHub, and a first session under your belt - having typed almost nothing.

  • 1.1
    What Claude Code isIt's an agent that does the work, not a chat box. The mindset shift that makes everything after it click.
  • 1.2
    Install Claude Code on MacHomebrew, Node.js, then Claude Code - the exact commands, running in a few minutes. No dev background required.
  • 1.3
    Install Claude Code on WindowsGit for Windows, Node.js, then the install command. Your own clean path - skip the Mac lesson.
  • 1.4
    Let Claude set up the restConnect GitHub and create your folder by pasting a prompt and approving it. No commands typed by hand.
  • 1.5
    Keep your work safeCloud sync plus hourly backups, set once. Why sync alone is not a backup - and the gap that catches people out.
  • 1.6
    Your first sessionThe 5-minute session that shows you what Claude Code actually does - and why it feels different.

Section 2

Foundations

The single file that decides whether Claude acts like a senior colleague or a confused intern on day one.

  • 2.1
    What is the CLAUDE.md file?The one file that decides whether Claude is genuinely useful or just another chatbot.
  • 2.2
    Your global CLAUDE.mdThe short file that transforms every session. Most marketers miss half of what should be in it.
  • 2.3
    Project CLAUDE.mdThe per-project file that makes Claude know your clients better than your team does.
  • 2.4
    What NOT to includeThe 4 things that silently sabotage every Claude session. Nobody warns you about these.
  • 2.5
    Audit + keep it tightWhy Claude keeps breaking your rules - and the 10-minute monthly fix that ends the problem.

What Claude is allowed to do on your behalf. Slow down when it matters. Move fast when it doesn't.

  • 3.1
    The 1/2/3 promptThe permission picker every marketer clicks through - and the 3 moves that stop catastrophic mistakes.
  • 3.2
    When to slow downThe traffic-light decision system we use before approving anything Claude wants to do.
  • 3.3
    Auto modeWhen it's safe to let Claude run unattended - and the one rule that never changes.
  • 3.4
    Dangerous modeThe setting that looks harmless but can wipe your work in seconds. Why it exists and why you should never touch it.
  • 3.5
    What never to sendThe short list of things you must never put in front of Claude. One of them gets marketers fired every year.
  • 3.6
    Prompt injectionThe hidden attack vector nobody warns marketers about - and how to spot it in 30 seconds.

Why Claude forgets everything between sessions - and the persistence layer that fixes it for good.

  • 4.1
    What is the memory layer?Why your Claude sessions feel inconsistent - and what persistent memory actually unlocks.
  • 4.2
    Set up markdown memoryThe lightweight memory system you can run today before committing to a database.
  • 4.3
    Create your Supabase projectThe free-tier database that permanently changes how you use Claude.
  • 4.4
    The memory schemaThe table structure we built after months of iteration. Apply it once, reuse forever.
  • 4.5
    Session bookend skillsThe two skills that turn Claude into a long-term partner instead of a goldfish.
  • 4.6
    Maintain your memoryWhy your memory decays after 60 days - and the 10-minute ritual that keeps it sharp.

Section 3

How Claude Code works

Build the mental model most marketers skip. Every hour you invest here saves you a week of fumbling later.

  • 5.1
    The 4 foundationsThe 4 pieces that must connect for Claude Code to actually work. Miss one and it all falls apart.
  • 5.2
    What loads at startWhy session load time matters more than you think - and how to halve it.
  • 5.3
    The context windowWhy every great session eventually goes bad. And why the fix nobody tells you about is non-obvious.
  • 5.4
    Within vs between sessionsThe biggest reason marketers lose work in Claude - and the 2-minute habit that eliminates it.
  • 5.5
    Day-to-day workflowThe session pattern we run on every client account. Proven across 300+ sessions.

The difference between marketers who ship 10x output and marketers who stall after session 3 - it all lives here.

  • 6.1
    Anatomy of a sessionThe three phases of every great Claude session. Nail the first 30 seconds and the rest takes care of itself.
  • 6.2
    Give Claude filesThe difference between a 5-minute and 60-minute session often comes down to this alone.
  • 6.3
    Local vs liveThe single mistake that gets marketers fired when they send work to clients. Easy to avoid once you see it.
  • 6.4
    Closing discipline30 seconds at the end of every session that saves 15 minutes next time. Skip it at your peril.
  • 6.5
    Multi-session workflowsHow we run work that takes 8 sessions to finish - without Claude forgetting what it did in session 1.

Section 4

Your stack

Why GitHub stops being developer tooling and starts being your marketing backbone - once you see it this way.

  • 7.1
    What is GitHub?Every term you've heard but never understood - translated into plain English.
  • 7.2
    Workspace + Pages reposThe 3 repos every marketer needs. Set up once, use for every client you ever work with.
  • 7.3
    Commit, push, deployHow to ship work to the web without touching a line of code. Including the fallback for when something breaks.
  • 7.4
    Encrypt sensitive pagesThe one-time setup that lets you publish pages only your clients can see.
  • 7.5
    Keep repos cleanThe 10-minute monthly hygiene that stops your setup from rotting as you scale.

Plug Claude into the 50+ platforms you already use. Watch dashboards start to disappear.

  • 8.1
    What is an MCP?Forget the jargon. What an MCP actually does - and why it makes most of your dashboards obsolete.
  • 8.2
    Install your first MCPPlug Claude into a platform you use daily. First query changes how you think about reporting forever.
  • 8.3
    MCP vs CLIWhy some platforms are faster without an MCP. The efficiency trade-off nobody teaches you.
  • 8.4
    Manage MCPs per projectThe config pattern that keeps your sessions fast even when you run 15 platforms.
  • 8.5
    Read vs write accessThe rule that stops Claude from ever pausing the wrong campaign. Non-negotiable if you have write access anywhere.

Turn any task you repeat into a one-command workflow. The compounding asset in your Claude Code stack.

  • 9.1
    What a skill isThe pattern that turns a one-off prompt into a lifetime asset.
  • 9.2
    Use existing skillsThe essentials we install on every machine, day one. No exceptions.
  • 9.3
    Build your first skillPick a task you've done 3+ times. Walk out with a skill that runs it forever.
  • 9.4
    The skill budgetThe hidden limit that quietly slows down every Claude Code user. How we stay under it.
  • 9.5
    Thinking + process skillsThe highest-leverage skill type most marketers don't even know exists.

Claude working while you sleep. The step-change from on-demand sessions to always-on marketing ops.

  • 10.1
    What a Managed Agent isThe 3 shapes Claude can take - and why this one is the game-changer for teams.
  • 10.2
    When to use a RoutineThe 4-question fit check that stops you wasting a week automating the wrong thing.
  • 10.3
    Build your first RoutineTake a real recurring task and turn it into a scheduled workflow that runs without you.
  • 10.4
    Context + secretsHow to feed a remote Claude everything it needs - without ever leaking a password.
  • 10.5
    Monitor + debug runsThe monitoring stack that catches failures before your client ever sees them.
  • 10.6
    Routines + Skills + MCPsThe full stack in one diagram. How every piece fits together - and the right order to build them.

Section 5

Workflow + reliability

The workflow for the work that matters - anything bigger than a 30-minute prompt. Where most marketers fall apart.

  • 11.1
    Plan vs promptThe 5-question test that decides whether you prompt or plan. Get it wrong and you redo the work.
  • 11.2
    Brainstorm with ClaudeHow to pull a brief out of Claude that would take you 2 days to write on your own.
  • 11.3
    Write a planThe plan structure we use on every multi-session project. Clear phases, clear gates, no drift.
  • 11.4
    Context files + @fileThe file system that keeps every prompt short - even on massive projects.
  • 11.5
    Execute in chunksHow to finish a 30-hour project without Claude forgetting what it did 20 hours ago.

The organisational decision that scales you to 10 clients - or traps you at 3.

  • 12.1
    The 4 patternsThe 4 ways we've seen marketers organise Claude. Pick the wrong one and you'll rebuild in 6 months.
  • 12.2
    Agency patternThe gold-standard structure for agencies running 5+ clients. Battle-tested across 20+ accounts.
  • 12.3
    In-house + channel patternsWhen the agency pattern doesn't fit - and the 2 alternatives that work for in-house and specialist teams.
  • 12.4
    When to reorganiseThe 3 signals it's time to restructure. Miss them and your speed compounds the wrong way.

Why your sessions slow down, cost more, and lose context over time - and the discipline that keeps them fast forever.

  • 13.1
    What are tokens?The unit you're spending whether you notice or not. Understand it and your costs start dropping immediately.
  • 13.2
    Trim overheadThe 5 sources of token bloat most marketers never check. One cut is worth weeks of speed.
  • 13.3
    The 50% ruleWhy quality degrades at 50% - not 80%. And the session discipline that keeps you on the good side of it.
  • 13.4
    Cut your token usageThe compression stack we run. 40-50% savings. Under 10 minutes to install.
  • 13.5
    Multiple sessions + RAMRunning 5 Claude sessions at once without crashing your laptop. The setup most marketers never find.

The one layer that separates marketers who use Claude confidently from marketers who quietly stop using it after the first embarrassment.

  • 14.1
    You are the quality layerThe one rule we never break - and why every high-performing Claude user follows it too.
  • 14.2
    Trace numbers to sourceThe spot-check pattern that catches the 1 hallucinated number in 500 rows.
  • 14.3
    Checklists per deliverableReady-to-use QA checklists for every format we ship: reports, audits, pages, emails, proposals.
  • 14.4
    Claude QAs itselfHow to make Claude its own toughest critic. The stacked-review pattern that catches the errors you'd miss.
  • 14.5
    Never let Claude do XThe short list of things Claude should never do unattended. Break this and you will regret it.

Section 6

Reference

The diagnostic toolkit, the glossary, and the daily reference you'll come back to for months.

  • 15.1
    When Claude ignores youThe 5 reasons Claude stops following your instructions - and the diagnostic we run for each.
  • 15.2
    When connections failThe 8 most common integration failures and the exact fix for each.
  • 15.3
    GlossaryEvery term used in this training in plain English. Bookmark this one.
  • 15.4
    Cheat sheetThe daily reference card. Print it. Stick it on your wall. Use it forever.

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through Claude Code.

Start the pre-training classroom now. Get Claude Code installed. Walk into the live training ready to execute.

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