"Eye-opening & revolutionising"
Scaling Playbooks • Claude Code Skills Library • Weekly Consulting Calls
Learn how to run your entire marketing operation from Claude Code. Full playbooks,
a growing Skills Library, and weekly consulting across our Agency and Marketers tracks - hosted inside Skool.
Cancel anytime. No contracts.
Industry Experience + Partners
50+
Specialist Team
$500M+
Ad Spend Managed
10x
Output Increase
The Problem
You've heard about Claude Code. Maybe you've seen someone on LinkedIn ship an app from their terminal. But when you try to figure it out for marketing - there's nothing.
No chat window. No friendly interface. It's the black screen with the blinking cursor you've probably never opened. Getting started requires npm, Homebrew, GitHub, and API keys - things most marketers have never touched. The Academy walks you through installing everything from scratch.
They talk about repos, commits, and CI/CD pipelines. Nobody's showing you how to pull Google Ads search terms, build a Meta dashboard, or turn your Klaviyo data into a style guide. This Academy is built for marketers, not engineers.
Marketing runs on data across 10+ platforms - ad accounts, email, analytics, CRM, project management. Claude Code connects to all of them at once and does real work across every one. The potential is massive - but only if someone shows you how.
The Claude Code Training Academy shows you exactly how. Step by step. No coding experience required.
Real Results
We're not developers. We're a performance marketing team managing Meta, Google, Klaviyo, TikTok, and SEO across dozens of live client accounts.
🔥 Reporting
We connected Google Ads and Meta through MCPs. Now a single command pulls 90 days of data, analyses performance, flags waste, and builds a formatted dashboard published to a live URL.
🔥 Campaigns
We now write ad copy, upload creatives, and launch Google and Meta campaigns directly from Terminal. No more toggling between platforms.
🔥 Audits
We built an audit skill that scans Google Ads for waste - negative keywords, search terms, geographic performance, device splits. It now produces an interactive report with action items in minutes.
🔥 Meta Ads
We now generate ad images, write post copy from proven patterns, upload creatives to Meta, and create ad sets with targeting and budgets - all from Terminal. Entire campaigns go from nothing to live in one session.
🔥 Copywriting
We extracted every piece of ad copy and email copy - headlines, descriptions, subject lines - along with performance metrics. Turned it into brand-specific style guides that generate on-brand copy every time.
🔥 Landing Pages
We now describe what we need and Claude Code builds the page - copy, design, responsive layout, performance optimised. Push to GitHub and it's live. No designer, no developer, no CMS.
We feed Claude Code our Klaviyo campaign calendar, copy style guide, and past performance. It builds full email sequences - subject lines, body copy, and flow logic. We just review, refine, and launch.
🔥 Skills
Every workflow we built saves as a skill - a markdown file Claude Code follows next time. Reporting, audits, copy extraction. What used to be manual work runs with a single command, or as a Managed Agent that runs on a schedule.
🔥 Proposals
Competitive research, strategy recommendations, branded HTML presentation - all from a brief. What used to take a team 2-3 days now gets built and published in hours.
What's Inside
Three pillars. One membership. The same systems Webprofits uses to scale brands every day - across lead gen, ecommerce, and AI.
The Stack
Most courses teach Claude Code in isolation. The Academy covers the complete marketing stack - every tool that plugs into it, and why each one matters.
🔥 Claude Code Pro / Max
Claude Code runs on your machine. Pro ($20/mo) gets you started. Max ($100-$200/mo) is what we recommend - higher usage limits, Opus access, and the headroom to run all-day sessions without hitting walls. The Academy shows you exactly which tier fits your workload.
🔥 MCPs
MCPs (Model Context Protocol servers) are how Claude Code talks to Meta Ads, Google Ads, Klaviyo, Notion, Slack, Stripe, Xero, Google Sheets, and 50+ more. One setup, every platform connected, live data on demand. The Academy walks you through every connection.
🔥 APIs
Every platform worth using has an API. Once you understand how to use them with Claude Code, the list of tools you can connect to is effectively unlimited. The Academy teaches the mental model so you stop being locked out of your own data.
🔥 GitHub
GitHub stores your skills, tracks changes, and - through GitHub Pages - publishes landing pages, dashboards, and reports to a live URL for free. Every deliverable you build has a public home. The Academy shows you how to set it up in minutes.
🔥 Supabase
Supabase is the database behind everything. Member intake forms, project memory, session history, brand knowledge, extracted data from audits and reports. Claude Code reads and writes to it so every session picks up where the last one left off - AND the data you store in one project becomes reusable across every other project. Brand voice you captured for one client? Reuse it for the next. Audit data from three months ago? Still there. The Academy shows you how to use it without being a developer.
🔥 Project Memory
Claude Code uses CLAUDE.md files for per-project memory - brand voice, reporting rules, workflow standards, custom skills. Encode it once, applied every session automatically. Combined with Supabase, you get project-level instructions AND cross-project data. The Academy teaches how to structure memory so Claude Code compounds over time.
🔥 Managed Agents
Managed Agents is Anthropic's new agent infrastructure (public beta). Build a skill once in Claude Code, hand it to Managed Agents, and it runs as a production agent - on triggers or long-running. Daily dashboards, ongoing audits, onboarding workflows. The Academy shows you how to move skills into production without writing production code.
🔥 Routines
Routines are Claude's new capability for turning any skill into a recurring task - daily, weekly, or on a trigger. No cron jobs, no babysitting, no infrastructure. Perfect for the lightweight automations that don't need a full agent deployment. The Academy teaches when to use Routines vs Managed Agents and how to set both up without writing code.
🔥 Token Optimisation
Claude Code can chew through tokens fast if you don't know what you're doing. The Academy teaches the patterns we figured out the hard way - context management, session structuring, picking the right model (Opus vs Sonnet vs Haiku), sub-agents for cheap parallel work, and when to use high vs default effort. The difference between a $50/day session and a $5/day session.
How You'll Work
No browser tabs. No switching between platforms. Everything runs from one place.
01
Type or speak your task in plain English. "Build a performance report. Last 90 days. Include ROAS, CPA, and top 5 performing ads." Claude Code does the rest.
02
Meta Ads, Google Ads, Klaviyo, Slack, Notion, Google Sheets - all connected at once through MCPs. No logging in, no exporting CSVs, no switching tabs. Live data, instantly.
03
Reports, landing pages, dashboards - built and published to a live URL in seconds. You review, refine if needed, and ship. No FTP, no CMS, no waiting for a developer.
04
Every workflow saves as a reusable skill in the Skills Library. Next time you need that report, audit, or campaign - one command. Then deploy it as a Managed Agent or Routine so it runs on a schedule without you.
Use Cases
Real workflows. Real platforms. Real results from the first week.
🔥 Reporting
Right now, by the time your report reaches anyone, the data is already stale. Claude Code connects directly to Google Ads, Meta, and Klaviyo - pulls live performance data across every channel - and builds a dashboard that updates every day automatically.
🔥 Copywriting
Every brand has copy that's already converting - but nobody's extracted it, analysed it, or built a system around it. Claude Code pulls every headline, description, and email you've ever run and turns it into a brand-specific style guide.
🔥 Audits
Your accounts have wasted spend right now - in search terms, locations that don't convert, devices that underperform, and ad groups that haven't been touched in months. Claude Code scans everything in minutes and builds an action plan that tracks what gets fixed.
🔥 Campaigns
You know what campaigns to run. The bottleneck is building them. Claude Code writes the copy, uploads the creatives, configures the targeting, and launches across platforms from Terminal. Strategy to live campaign in a single session.
Claude Code reads your campaign calendar, pulls the brief, writes execution-ready sequences matched to your brand voice - subject lines, body copy, flows, CTAs. The planning that bottlenecks your email programme becomes the fastest part of the process.
🔥 Knowledge
Your business has generated thousands of data points - in emails, transcripts, Notion docs, Slack threads, campaign results. Claude Code connects to every platform, extracts it, structures it, and makes it searchable. Your history becomes your advantage.
🔥 Lead Gen
Pull prospect data, research their business, generate personalised outreach, and build branded proposals - all from a single brief. What used to take your sales team hours of research now happens in one session.
🔥 SEO
Connect to DataForSEO and Google Search Console. Pull keyword data, analyse competitor rankings, generate content briefs with search intent mapping, and track performance - all without leaving Terminal.
🔥 Operations
Pull data from Stripe, Xero, Notion, Slack, and Google Drive. Build automated dashboards that track revenue, project status, and team output. Turn scattered data across 10 platforms into one clear picture.
🔥 Meetings
Connect to any meeting platform that stores transcripts and index every conversation your team has ever had. Search across transcripts by topic, client, or keyword. Years of client intelligence made accessible in seconds.
🔥 Recruitment
Write role-specific job ads, generate skills test questions, build Slack new starter announcements, and create onboarding checklists - all from a role brief. Recruitment workflows that used to take a day get done in an hour.
🔥 Website
Run a full website audit across page speed, technical SEO, broken links, accessibility, mobile responsiveness, and code quality. Get actionable fixes and implement them in the same session.
The Shift
🔥 Before Claude Code
You either do the work yourself - write the copy, build the reports, pull the data, launch the campaigns - or you brief someone else and wait. Both have a ceiling. Doing it yourself doesn't scale. Delegating means briefing, reviewing, feeding back, and still not getting exactly what you wanted.
🔥 After Claude Code
You stop being the person who pulls the data, writes the copy, formats the report, and uploads the creative. You become the person who directs an AI agent that does all of it - faster, more consistently, and at a scale you couldn't match alone. The first few sessions are uncomfortable. Then it clicks. And you'll never go back.
The Competitive Reality
🔥 Competitors
The fastest-growing brands and their agencies are already building skills, connecting MCPs, and automating their marketing execution through Claude Code. They're launching campaigns faster, finding waste sooner, and producing more creative variations than your team can match manually. Every week you're not using this, the gap gets wider.
🔥 In-house Teams
A single marketer with Claude Code can now produce the reporting, copy, analysis, and campaign output of a team of 3-4. The businesses that get their teams onto this first don't just move faster - they structurally outpace everyone else. Every skill they build compounds.
🔥 You
You don't need to become a developer. But you do need to understand what Claude Code can do, how it connects to your platforms, and what it means for how marketing work gets done. The marketers who understand this will lead the next generation of teams.
Proven Results
Not theory. Not a framework from a podcast. Real results from real campaigns, running right now.
With a full-funnel marketing approach and a fast-scaling framework, we took waterdrop AU from a standing start to over $1M/month in 11 months - and it's still growing fast.
1,046%
Revenue Growth
Premium Wagyu delivery brand in Hong Kong. 5 days from first conversation to their biggest sales event in history. November 2025 became their biggest month ever.
89%
YoY Growth
We scaled Aussie Broadband's customer base fast, transforming a regional service into an ASX-listed name, achieving 1,822% revenue growth.
1,822%
Revenue Growth
$500M+
Ad Spend Managed
20 yrs
In Ecommerce
64
Specialist Team
1,000+
Brands Scaled
2
Complete Playbooks
Award-Winning Agency
Obsessed with performance. Recognised as one of Australia's
leading digital agencies.
Cancel anytime. No contracts.
Our Edge
Every other Claude Code course is built by a solo creator. This Academy is built by a full agency team running real accounts every day.
No. 1
Not 1 guru's opinion. A full team's frontline knowledge.
50+ specialists across lead gen, Meta, Google, email, CRO, SEO, and AI - 20 years of collective execution. Every other program is anchored to 1 person's story. Webprofits Academy is built on institutional knowledge that compounds across every client and every campaign.
No. 2
What's working right now. Not what worked then.
Updated monthly from active client campaigns. The Meta algorithm from 12 months ago is not today's. Every monthly update reflects what our team is seeing and testing across real accounts - not a framework that was built years ago and hasn't changed since.
No. 3
The complete marketing automation stack.
Most courses teach Claude Code in isolation. The Academy covers the full ecosystem: MCPs for ad platforms, GitHub for deployment, Supabase for persistent memory and cross-project data, Managed Agents for production deployment, and Routines for scheduled workflows. Plus the token optimisation patterns that keep running costs sane. Connected end to end. Built on real accounts, refined every month.
What's Inside the Claude Code Training
From installing Claude Code for the first time to running your entire marketing operation through it. Step by step.
Testimonials
Real quotes from real clients.
The guys came in and with our first sale they delivered record sales. Our first month was 100% year on year growth. If you're a business like us looking to go to that next level, I'd highly recommend working with Webprofits.
David
Founder
Steak King
We have access to a team of marketing experts who are able to manage our online integrated campaigns seamlessly and efficiently and who are as passionate as we are to see our brand succeed.
Ben Lovitt
Marketing Manager
Bellamy's Organic
Our business has never grown like it has since we've had Webprofits on board. They're producing the goods and doing a great job for us!
David Bennardo
Co-Founder
HipKids
Webprofits have been outstanding in their collaboration with Logitech to not only deliver some of the best results we've seen but in being a strategic partner who advise and inspire us across a number of facets of digital marketing.
Reagan Freyer
Director Of Marketing & Innovations
Logitech
Since we've started working with Webprofits we've seen consistent growth across the board.
From strategic advice and direction through to tactical knowledge and execution the team have helped us to understand and unlock the potential of digital across our network.
James McGregor
Head of Marketing
LJ Hooker
The passion and dedication that Webprofits brought to our business I hadn't really seen before.
Their experience the talent and breadth of the team they can offer has been a massive benefit to our business.
Matthew Kusi-Appauh
COO
Aussie Broadband
Is This For You?
Webprofits Academy isn't for everyone - and that's by design.
If you're scaling lead gen or ecommerce and want AI-native execution, we believe Webprofits Academy is the best-fit program available.
Claude Code Training Academy
Run your entire marketing operation from Claude Code. The full Claude Code training, the Lead Generation and eCommerce Scaling playbooks, the eCommerce Masterclasses, a growing Skills Library, weekly consulting across 2 tracks, and the complete Claude Marketing Stack - all inside Skool.
Get instant access to the full platform
Cancel anytime No contractsFAQ
Everything you need to know before joining.
Do I need to know how to code?
No. Claude Code runs in Terminal, but you don't write code. You talk to it in plain English - or literally talk to it using voice input. If you can describe what you want done, Claude Code can do it. The Academy walks you through installing everything from scratch, no coding experience required.
Do I need a separate Claude Code subscription?
Yes. Claude Code runs on an Anthropic subscription. Pro ($20/month) gets you started. Max ($100-$200/month) is what we recommend for marketers running all-day sessions - higher usage limits, Opus access, and the headroom to avoid hitting walls. The Academy shows you exactly which tier fits your workload.
What platforms can it connect to?
Anything with an API. The Academy covers Meta Ads, Google Ads, Klaviyo, Stripe, Xero, Google Drive, Slack, Notion, Fathom, DataForSEO, Supabase, GitHub, and 50+ more - all through MCPs (Model Context Protocol servers). If a platform has an API, Claude Code can work with it.
What's the difference between Claude Code and ChatGPT?
ChatGPT and Claude.ai are chatbots. You type a prompt, get an answer, copy it somewhere else. Claude Code is an AI agent that runs on your computer, connects to your actual platforms (Meta Ads, Google Ads, Klaviyo, Stripe, Notion), and does the work directly. It builds reports, launches campaigns, writes copy from real data, and remembers what you've taught it.
How long does the Claude Code setup take?
The initial setup (Terminal, Claude Code, GitHub, first MCP connection) takes 2-3 hours. After that, each new platform connection takes 10-15 minutes. The Academy walks you through every step - and you can lean on the consulting calls and community if you get stuck.
What exactly do I get when I join?
Full access to the Lead Generation and eCommerce Scaling playbooks (each covering every channel end to end), the eCommerce Masterclasses, the V2O Framework, the Claude Code for Marketers training, the growing AI Skills Library and full prompt library, weekly consulting calls across the Agency and Marketers tracks, and the private operator community - all hosted inside Skool. Everything is available from day one.
Who are the specialists behind the content?
Every playbook is built by the Webprofits specialist team - the same 50+ person team that runs campaigns for brands like Ninja, Shark, and waterdrop. These aren't guest instructors - they're the people executing campaigns every single day. The weekly consulting calls feature active specialists across every channel - not a single founder's framework.
What's the AI Skills Library and how often is it updated?
The AI Skills Library is a growing library of Claude Code skills built and tested inside Webprofits - skills for ad creation, reporting, audits, content, creative strategy, and campaign building. New skills are added and refined regularly based on what's working on real campaigns. Members can plug them in as-is or adapt them to their own brand. It's the single most valuable feature of the membership - because the platforms and the AI models don't stand still.
What revenue level should I be at to get the most value?
The Academy is designed for operators scaling lead gen or ecommerce. If you're pre-revenue or just getting started, the playbooks may be ahead of where you are. If you're above $1M+/year, you'll still get deep value from the playbooks, the AI Skills Library, and the consulting calls - though premium mentorship programs may also suit enterprise-level decisions.
How do the weekly consulting calls work?
Two tracks run every week - an Agency track (building Claude Code into an agency: multi-client setup, team, pricing, what stays human) and a Marketers track (execution across every channel - Meta, Google, Klaviyo, SEO, CRO, creative, and reading your data). Each call is hosted by a Webprofits specialist, with live Q&A, account breakdowns, and skill builds. You can join either or both. Every call is recorded and added to the Skool community so nothing is missed.
Can I cancel anytime?
Yes. No contracts, no commitments, no cancellation hoops. Cancel anytime from your account settings.
Will Webprofits just push me towards their agency?
No. The Academy exists to give founders the same knowledge a Webprofits retainer client gets - without the retainer. If you outgrow the Academy and want us to run your campaigns, we'd love to work with you. But the Academy is designed to make you excellent regardless of who runs your marketing.
I can just hire an agency. Why would I need this?
You can. But the founders who grow fastest are the ones who understand the system their agency is running - so they can direct it, audit it, and hold it accountable. The Academy makes you a better marketer, whether you use an agency or not. Not an anti-agency message. An anti-ignorance message.
How much time do I need to commit?
The playbooks are designed to be used as you need them - not as a linear course. Most members spend 2-3 hours per week engaging with playbook content, attending a weekly consulting call, and deploying skills from the AI Skills Library. New skills take minutes to install and can save hours a week once running.
Is this available outside Australia?
Yes. While Webprofits is an Australian-headquartered agency, the frameworks and playbooks are built for lead gen and ecommerce operators anywhere. Our 50+ specialist team operates across 5 continents, and the strategies apply globally. The consulting calls and Skool community include members from around the world.
What platforms does the content cover?
The two core playbooks - Lead Generation and eCommerce Scaling - each cover every channel end to end: Meta (Facebook & Instagram), Google (Search, Shopping, Performance Max, Display, YouTube), Email/Klaviyo, CRO, and SEO - plus Microsoft Ads and TikTok on the lead gen side, and new product development on the ecom side. The eCommerce Masterclasses go deeper on attribution and scaling, and the AI Skills Library and weekly consulting calls cover all channels plus emerging platforms.
I run an agency. Can I join?
Absolutely - agencies are welcome. We're not about gatekeeping this for ourselves. The world is changing fast, and we're happy to help as many agencies come along on the journey as we can. There's a dedicated Agency track in the weekly consulting calls - building Claude Code into an agency, from multi-client setup to team, pricing, and what stays human - and honestly it's some of the most fun we have each week.
We're here to help. Drop us a message and we'll get back to you within 24 hours.
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