Member of the Claude Partner Network

The Claude Code Training Academy for marketers scaling lead gen and ecommerce

Scaling Playbooks • Claude Code Skills Library • Group Consulting Calls

Learn how to run your entire marketing operation from Claude Code. Full playbooks,
a growing Skills Library, and group consulting across 3 tracks each week - hosted inside Skool.

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Cancel anytime. No contracts.

Industry Experience + Partners

50+

Specialist Team

$500M+

Ad Spend Managed

10x

Output Increase

The Problem

Claude Code is the most powerful AI tool for marketers. But nobody's showing marketers how to use it.

You've heard about Claude Code. Maybe you've seen someone on LinkedIn ship an app from their terminal. But when you try to figure it out for marketing - there's nothing.

It runs in Terminal, not a browser

No chat window. No friendly interface. It's the black screen with the blinking cursor you've probably never opened. Getting started requires npm, Homebrew, GitHub, and API keys - things most marketers have never touched. The Academy walks you through installing everything from scratch.

Every tutorial out there is for developers

They talk about repos, commits, and CI/CD pipelines. Nobody's showing you how to pull Google Ads search terms, build a Meta dashboard, or turn your Klaviyo data into a style guide. This Academy is built for marketers, not engineers.

Marketers have the most to gain from it

Marketing runs on data across 10+ platforms - ad accounts, email, analytics, CRM, project management. Claude Code connects to all of them at once and does real work across every one. The potential is massive - but only if someone shows you how.

👉

The Claude Code Training Academy shows you exactly how. Step by step. No coding experience required.

Real Results

We moved our entire marketing team onto Claude Code. Here's what changed.

We're not developers. We're a performance marketing team managing Meta, Google, Klaviyo, TikTok, and SEO across dozens of live client accounts.

🔥 Reporting

Reports went from half a day to 5 minutes

We connected Google Ads and Meta through MCPs. Now a single command pulls 90 days of data, analyses performance, flags waste, and builds a formatted dashboard published to a live URL.

🔥 Campaigns

Campaign launches went from 4 browser tabs to 1 terminal command

We now write ad copy, upload creatives, and launch Google and Meta campaigns directly from Terminal. No more toggling between platforms.

🔥 Audits

Account audits went from a week-long project to minutes

We built an audit skill that scans Google Ads for waste - negative keywords, search terms, geographic performance, device splits. It now produces an interactive report with action items in minutes.

🔥 Meta Ads

Meta campaigns went from Ads Manager to Terminal

We now generate ad images, write post copy from proven patterns, upload creatives to Meta, and create ad sets with targeting and budgets - all from Terminal. Entire campaigns go from nothing to live in one session.

🔥 Copywriting

Ad copy went from blank prompts to data-driven style guides

We extracted every piece of ad copy and email copy - headlines, descriptions, subject lines - along with performance metrics. Turned it into brand-specific style guides that generate on-brand copy every time.

🔥 Landing Pages

Landing pages went from a team project to a single session

We now describe what we need and Claude Code builds the page - copy, design, responsive layout, performance optimised. Push to GitHub and it's live. No designer, no developer, no CMS.

🔥 Email

Email planning went from days of writing to review and launch

We feed Claude Code our Klaviyo campaign calendar, copy style guide, and past performance. It builds full email sequences - subject lines, body copy, and flow logic. We just review, refine, and launch.

🔥 Skills

Recurring tasks went from manual work to one-command automations

Every workflow we built saves as a skill - a markdown file Claude Code follows next time. Reporting, audits, copy extraction. What used to be manual work runs with a single command, or as a Managed Agent that runs on a schedule.

🔥 Proposals

Client proposals went from 2-3 days to a single afternoon

Competitive research, strategy recommendations, branded HTML presentation - all from a brief. What used to take a team 2-3 days now gets built and published in hours.

What's Inside

Everything you need to scale. Nothing you don't.

Three pillars. One membership. The same systems Webprofits uses to scale brands every day - across lead gen, ecommerce, and AI.

Pillar 01.

The Training & Playbooks

Claude Code for Marketers - the full stack training, start to finish. No coding experience required
The Agentic SEO classroom - 6 lessons that take your own site from nothing measured to a live dashboard, a ranked plan and content going out with a number against it. The skills download from the lessons that teach them
The Lead Generation Playbook - the complete lead gen system across every channel: Google, Microsoft, Meta, TikTok, ad creative, landing pages, SEO/AEO/GEO, and email + CRM nurture
The eCommerce Scaling Playbook - product and promo strategy, Meta, Google, Klaviyo email + flows, CRO, SEO, and new product development
The eCommerce Masterclasses - deep dives on attribution, promotional strategy, and scaling on Meta
The V2O Framework - turn one conversation into finished strategy and deliverables in minutes

Pillar 02.

The Claude Code Skills Library

The growing library of skills we run inside Webprofits on live client work - plug in or adapt to your brand
New skills added every month, tested and refined on real campaigns - never on theory
Skills for design and ad creation, reporting, audits, content, creative strategy, and campaign building
The full prompt library so you stop staring at a blank page on day one

Pillar 03.

Group Consulting Calls

A live group call 3 days a week, 2-3pm Sydney time - drop into the days that match what you're working on
Monday Launchpad (setup + unblocking), Wednesday Marketing & Operations (campaigns, reporting, ops, team AI adoption), Friday Agency (agency ops + client success)
Real questions, real accounts, every call - and every call is recorded
All inside Skool - the playbooks, the calls, the recordings, and the community in one place

The Stack

The full stack you'll learn to run from Terminal

Most courses teach Claude Code in isolation. The Academy covers the complete marketing stack - every tool that plugs into it, and why each one matters.

🔥 Claude Code Pro / Max

The AI brain that does the work

Claude Code runs on your machine. Pro ($20/mo) gets you started. Max ($100-$200/mo) is what we recommend - higher usage limits, Opus access, and the headroom to run all-day sessions without hitting walls. The Academy shows you exactly which tier fits your workload.

🔥 MCPs

The connectors to every platform you use

MCPs (Model Context Protocol servers) are how Claude Code talks to Meta Ads, Google Ads, Klaviyo, Notion, Slack, Stripe, Xero, Google Sheets, and 50+ more. One setup, every platform connected, live data on demand. The Academy walks you through every connection.

🔥 APIs

The universal language of every marketing tool

Every platform worth using has an API. Once you understand how to use them with Claude Code, the list of tools you can connect to is effectively unlimited. The Academy teaches the mental model so you stop being locked out of your own data.

🔥 GitHub

Version control + free live hosting

GitHub stores your skills, tracks changes, and - through GitHub Pages - publishes landing pages, dashboards, and reports to a live URL for free. Every deliverable you build has a public home. The Academy shows you how to set it up in minutes.

🔥 Supabase

Persistent memory + cross-project data store

Supabase is the database behind everything. Member intake forms, project memory, session history, brand knowledge, extracted data from audits and reports. Claude Code reads and writes to it so every session picks up where the last one left off - AND the data you store in one project becomes reusable across every other project. Brand voice you captured for one client? Reuse it for the next. Audit data from three months ago? Still there. The Academy shows you how to use it without being a developer.

🔥 Project Memory

Every project gets smarter with every session

Claude Code uses CLAUDE.md files for per-project memory - brand voice, reporting rules, workflow standards, custom skills. Encode it once, applied every session automatically. Combined with Supabase, you get project-level instructions AND cross-project data. The Academy teaches how to structure memory so Claude Code compounds over time.

🔥 Managed Agents

Production agents at scale

Managed Agents is Anthropic's new agent infrastructure (public beta). Build a skill once in Claude Code, hand it to Managed Agents, and it runs as a production agent - on triggers or long-running. Daily dashboards, ongoing audits, onboarding workflows. The Academy shows you how to move skills into production without writing production code.

🔥 Routines

Scheduled Claude workflows that just run

Routines are Claude's new capability for turning any skill into a recurring task - daily, weekly, or on a trigger. No cron jobs, no babysitting, no infrastructure. Perfect for the lightweight automations that don't need a full agent deployment. The Academy teaches when to use Routines vs Managed Agents and how to set both up without writing code.

🔥 Token Optimisation

Running all day without burning the budget

Claude Code can chew through tokens fast if you don't know what you're doing. The Academy teaches the patterns we figured out the hard way - context management, session structuring, picking the right model (Opus vs Sonnet vs Haiku), sub-agents for cheap parallel work, and when to use high vs default effort. The difference between a $50/day session and a $5/day session.

How You'll Work

This is what your day looks like after joining the Academy

No browser tabs. No switching between platforms. Everything runs from one place.

Open Terminal and tell it what you need

Type or speak your task in plain English. "Build a performance report. Last 90 days. Include ROAS, CPA, and top 5 performing ads." Claude Code does the rest.

Claude Code pulls live data from all your platforms

Meta Ads, Google Ads, Klaviyo, Slack, Notion, Google Sheets - all connected at once through MCPs. No logging in, no exporting CSVs, no switching tabs. Live data, instantly.

Review the work and publish it live

Reports, landing pages, dashboards - built and published to a live URL in seconds. You review, refine if needed, and ship. No FTP, no CMS, no waiting for a developer.

Save it as a skill so it runs in one command next time

Every workflow saves as a reusable skill in the Skills Library. Next time you need that report, audit, or campaign - one command. Then deploy it as a Managed Agent or Routine so it runs on a schedule without you.

Claude Code skills and Managed Agents automation

Use Cases

What you'll actually be doing inside Claude Code

Real workflows. Real platforms. Real results from the first week.

🔥 Reporting

Build live dashboards from your ad platform data

Right now, by the time your report reaches anyone, the data is already stale. Claude Code connects directly to Google Ads, Meta, and Klaviyo - pulls live performance data across every channel - and builds a dashboard that updates every day automatically.

🔥 Copywriting

Generate ad copy and style guides from your own performance data

Every brand has copy that's already converting - but nobody's extracted it, analysed it, or built a system around it. Claude Code pulls every headline, description, and email you've ever run and turns it into a brand-specific style guide.

🔥 Audits

Run full account waste audits in minutes

Your accounts have wasted spend right now - in search terms, locations that don't convert, devices that underperform, and ad groups that haven't been touched in months. Claude Code scans everything in minutes and builds an action plan that tracks what gets fixed.

🔥 Campaigns

Launch Google and Meta campaigns directly from Terminal

You know what campaigns to run. The bottleneck is building them. Claude Code writes the copy, uploads the creatives, configures the targeting, and launches across platforms from Terminal. Strategy to live campaign in a single session.

🔥 Email

Write email sequences from your Klaviyo calendar and style guide

Claude Code reads your campaign calendar, pulls the brief, writes execution-ready sequences matched to your brand voice - subject lines, body copy, flows, CTAs. The planning that bottlenecks your email programme becomes the fastest part of the process.

🔥 Knowledge

Extract years of intelligence from emails, transcripts, and Slack

Your business has generated thousands of data points - in emails, transcripts, Notion docs, Slack threads, campaign results. Claude Code connects to every platform, extracts it, structures it, and makes it searchable. Your history becomes your advantage.

🔥 Lead Gen

Build funnels, nurture sequences, and outbound at scale

Pull prospect data, research their business, generate personalised outreach, and build branded proposals - all from a single brief. What used to take your sales team hours of research now happens in one session.

🔥 SEO

Run keyword research, content briefs, and competitor analysis

Connect to DataForSEO and Google Search Console. Pull keyword data, analyse competitor rankings, generate content briefs with search intent mapping, and track performance - all without leaving Terminal.

🔥 Operations

Connect finance, project management, and team tools

Pull data from Stripe, Xero, Notion, Slack, and Google Drive. Build automated dashboards that track revenue, project status, and team output. Turn scattered data across 10 platforms into one clear picture.

🔥 Meetings

Turn meeting transcripts into a searchable knowledge base

Connect to any meeting platform that stores transcripts and index every conversation your team has ever had. Search across transcripts by topic, client, or keyword. Years of client intelligence made accessible in seconds.

🔥 Recruitment

Build job ads, skills tests, and onboarding materials

Write role-specific job ads, generate skills test questions, build Slack new starter announcements, and create onboarding checklists - all from a role brief. Recruitment workflows that used to take a day get done in an hour.

🔥 Website

Audit and optimise your website - speed, SEO, UX, accessibility

Run a full website audit across page speed, technical SEO, broken links, accessibility, mobile responsiveness, and code quality. Get actionable fixes and implement them in the same session.

The Shift

Life after Claude Code will never be the same. And that's the point.

🔥 Before Claude Code

Either you do it yourself or you delegate it - both have limits

You either do the work yourself - write the copy, build the reports, pull the data, launch the campaigns - or you brief someone else and wait. Both have a ceiling. Doing it yourself doesn't scale. Delegating means briefing, reviewing, feeding back, and still not getting exactly what you wanted.

🔥 After Claude Code

You direct an AI agent that does all of it - faster and at scale

You stop being the person who pulls the data, writes the copy, formats the report, and uploads the creative. You become the person who directs an AI agent that does all of it - faster, more consistently, and at a scale you couldn't match alone. The first few sessions are uncomfortable. Then it clicks. And you'll never go back.

The Competitive Reality

Your competitors are probably already using this. So should you.

🔥 Competitors

The brands you're competing against are moving to Claude Code right now

The fastest-growing brands and their agencies are already building skills, connecting MCPs, and automating their marketing execution through Claude Code. They're launching campaigns faster, finding waste sooner, and producing more creative variations than your team can match manually. Every week you're not using this, the gap gets wider.

🔥 In-house Teams

Your competitors' in-house teams are about to produce 10x more than yours

A single marketer with Claude Code can now produce the reporting, copy, analysis, and campaign output of a team of 3-4. The businesses that get their teams onto this first don't just move faster - they structurally outpace everyone else. Every skill they build compounds.

🔥 You

Understanding this is no longer optional for marketing leaders

You don't need to become a developer. But you do need to understand what Claude Code can do, how it connects to your platforms, and what it means for how marketing work gets done. The marketers who understand this will lead the next generation of teams.

Proven Results

Built from $500M+ in managed ad spend. Proven across 1,000+ brands.

Not theory. Not a framework from a podcast. Real results from real campaigns, running right now.

From $0 to $1M/mo in just 11 months

With a full-funnel marketing approach and a fast-scaling framework, we took waterdrop AU from a standing start to over $1M/month in 11 months - and it's still growing fast.

1,046%

Revenue Growth

Record sales in 5 days with 89% YoY growth

Premium Wagyu delivery brand in Hong Kong. 5 days from first conversation to their biggest sales event in history. November 2025 became their biggest month ever.

89%

YoY Growth

From local player to industry giant with 1,822% growth

We scaled Aussie Broadband's customer base fast, transforming a regional service into an ASX-listed name, achieving 1,822% revenue growth.

1,822%

Revenue Growth

$500M+

Ad Spend Managed

20 yrs

In Ecommerce

Specialist Team

1,000+

Brands Scaled

Complete Playbooks

Award-Winning Agency

Recognised by the industry's best

Obsessed with performance. Recognised as one of Australia's
leading digital agencies.

Apply Now

Cancel anytime. No contracts.

Our Edge

3 things no other Claude Code training can offer

Every other Claude Code course is built by a solo creator. This Academy is built by a full agency team running real accounts every day.

No. 1

Team Intelligence

Not 1 guru's opinion. A full team's frontline knowledge.

50+ specialists across lead gen, Meta, Google, email, CRO, SEO, and AI - 20 years of collective execution. Every other program is anchored to 1 person's story. Webprofits Academy is built on institutional knowledge that compounds across every client and every campaign.

No. 2

Live Account Intelligence

What's working right now. Not what worked then.

Updated monthly from active client campaigns. The Meta algorithm from 12 months ago is not today's. Every monthly update reflects what our team is seeing and testing across real accounts - not a framework that was built years ago and hasn't changed since.

No. 3

Claude Marketing Stack

The complete marketing automation stack.

Most courses teach Claude Code in isolation. The Academy covers the full ecosystem: MCPs for ad platforms, GitHub for deployment, Supabase for persistent memory and cross-project data, Managed Agents for production deployment, and Routines for scheduled workflows. Plus the token optimisation patterns that keep running costs sane. Connected end to end. Built on real accounts, refined every month.

What's Inside the Claude Code Training

14 modules from install to scale. All practical.

From installing Claude Code for the first time to running your entire marketing operation through it. Step by step, across 115 lessons.

Your first hour

Where you type. The plain text window that's already on your computer, and the 3-minute shift that stops it feeling intimidating
Install on Mac or Windows - 1 command, then you never type another
Talk to Claude out loud, not typed. The habit that decides how much you get out of it
Your first real job comes off your own to-do list - and the 4 moves that fix nearly everything that breaks in week 1

Connect your platforms

What an MCP is, and why most of your dashboards are about to disappear
Your first connector in 2 web pages and a few clicks - Google Ads, Meta, TikTok and Snap through 1 account
Read vs write. The convention that stops live-account disasters
The one-prompt unlock: 18 months of campaigns turned into a performance-based style guide

Make Claude remember

Claude forgets in 2 different ways. This module fixes both
CLAUDE.md - the briefing document that decides whether Claude acts like a senior colleague or a confused intern
Supabase - the free database that becomes Claude's long-term memory across every project
The 2 commands that load and save your memory every session. Then the full memory system we run at Webprofits - every workstream tracked, not 1 summary a session

How it all works

The terminal, explained after you've used it for a week - so the next 10 modules have something to land on
Terminal, PowerShell, VS Code, Cursor or a paid terminal app - the question that comes up on every live session, answered
The context window. The single most important mechanic in Claude Code - manage it before it costs you
Tokens, models, permissions and the 3 layers of memory - and the settings screen most members never open

The operating rhythm

The 6 beats of every session - and the 2 things that happen between them
You don't type and you don't write. You question and you correct - most of the work is feedback
Context before skills. The order that works, and why skills first wastes your highest-leverage hours
Ship 1 external thing a day. Start with the workflow closest to the money

Build skills

A skill is a 20-step process packaged into 1 command - where your methodology gets encoded and compounding starts
Build your first skill by describing it. Claude interviews you, writes it and saves it - nothing to install
7 thinking + process skills, ready to install - they change how Claude reasons, not just what it produces
Make skills deterministic, give them templates, test them with evals - then strip what a newer model doesn't need

Build Routines

A Routine is Claude running on a schedule without you at the keyboard - same skills, same connectors
The 4 qualification questions before you build one, so you only automate jobs worth automating
Where a Routine gets its context and keys when it starts with nothing - and the 3-layer monitoring so it never fails silently
Routines that email you the result of every run - the work comes to you, no dashboard to check

Publish with GitHub

GitHub vs Dropbox - the answer to the question every intake asks
Connect GitHub with 1 prompt and 1 browser click. You won't type a GitHub command
Commit, push, deploy. Local file to live URL, 1 prompt at the end of every session
Password protection that genuinely scrambles the page - and the 10-minute monthly clean-up

Plan and structure projects

When to plan and when to prompt. The 5-question framework that saves hours on the wrong thing
Brainstorm, then a written plan - phases, steps, dependencies, risks - then execute in chunks across sessions
@file references so Claude loads only what it needs and stops guessing
The 4 folder structures - agency, brand, solo, channel-first - and when to reorganise without breaking everything

Tokens, models and cost

Your baseline overhead is the most leveraged number to cut - every token saved comes off every message, forever
The 50% rule. What to do when you hit it, and why compacting isn't the answer
3 levers that cut tokens with no quality hit - and where to see exactly what's eating your plan
Build on the best model, run on the workhorse. What a real day costs

Safety and security

The never-go-live rule. 1 line in your CLAUDE.md that stops most of the damage
What never goes in the prompt - and how to spot prompt injection in a file or a webpage
The 4 protection layers that keep keys out of the conversation - and how to make a leak survivable before it happens
Hidden instructions, risky add-ons, and the security audit skill that checks all 5 layers for you

QA and verification

You are the quality layer. Claude builds fast, invents numbers, and can't judge fit for a client
The data-integrity skill - every number traces to a source or it doesn't go in
QA checklists per deliverable, and the 5 checks Claude runs on its own work
The 10 categories Claude never executes without sign-off - and why you open the platform after every launch

Working with teams

A team runs on shared context, not shared folders - the share model that gets everyone on 1 system
Share memory through Supabase and the work through GitHub - 1 source of truth
The team CLAUDE.md so quality holds as you add people, and the shared skills repo everyone pulls from
Onboard in stages - you first, then 1 champion - and manage cost and access as you scale

Resources and fixes

Diagnose connection failures before they cost you - auth expiry, outages, rate limits, wrong account
The glossary and cheat sheet you come back to when memory fails
The starter skill pack - all 12 skills from the training in 1 download
The full Webprofits stack reference, and how to run Claude Code in a browser when IT won't let you install it

The Skills Library

The skills we run on live client work - yours to install

The same skills the Webprofits team runs inside Claude Code every day, tested on real campaigns and shared in the Skills Library as they ship. Install them as-is or adapt them to your brand - including Claude Design, for building on-brand static ads, videos, landing pages and decks by describing what you want in plain English.

Design & creative

Claude Design - onboard your brand once, then make static ads, videos, landing pages and decks by describing them in plain English
Brand style - your accent colour, fonts and logo pulled from your live site into a design system every other skill picks up
Meta ads creative - a launch-ready Meta ad pack and a Meta-only style guide built from 24 months of ad data
Competitor Meta ads review - every live ad a rival is running, broken down into hook, angle and offer

Audits & reporting

Meta ads audit - 30-day, 12-month and lifetime data, the ads above the scaling threshold and the dormant winners worth reactivating
Ecommerce Google Ads audit - the full deep audit across campaigns, products and search terms before any takeover
Lead gen Google Ads audit - the same depth through a cost-per-lead lens, conversion setup first
Performance reporting - client-ready reports for any channel, checked against 36 structural rules before you see them

Research & copy

Brand enrichment - the first skill to run on any new brand: site, catalogue, reviews, competitors, regulatory context
Product enrichment - keyword research, competitor pages, Reddit and reviews for how real people talk about 1 product
Direct response copywriting - trained on 533 classic ads and 3 foundational copywriting books
Full landing page builder - client site, offer and traffic source in, a deployable page out
Style guide builder - a scored copy style guide per channel from 24 months of your own performance data
Translate - native-quality translation, graded independently by 2 helper agents

SEO & content

SEO measurement - from nothing measured to a live SEO dashboard in 1 run, then re-measured every loop
SEO onsite - every page graded against 39 on-page rules, ranked against your goal, 1 page per fix
Content style guide + service pages style guide - writing guides grounded in the brand's own corpus and live rankings
Content brief + content writer - from a topic to a finished, fact-checked article in the client's voice

Thinking skills

Council - 3 to 5 viewpoints that argue against each other before you commit to a big decision
Red team - 6 adversarial roles attack your plan before a client sees it
First principles, creative and iterative depth - structured reasoning frameworks, no APIs, no file output
Anti-fabrication, data integrity and fact-check - every number traces to a source or it doesn't go in
CLAUDE.md audit - the file Claude loads every session, read line by line for what's stale and what it ignores

Memory, security & Routines

The full memory system - 2 commands and 1 database, so every session compounds on the last
Encryption setup - real password protection for reports and dashboards on GitHub Pages, not security theatre
Security audit - 14 check layers across any repo for exposed secrets, credentials and client data
Claude security audit - the 5 layers that keep keys out of the conversation, checked for you
AgentMail Routines - scheduled jobs in the cloud that email you the result

Testimonials

What marketers say after the Claude Code training.

Real quotes from marketers who've been through it - and what they've built since.

"A fundamentally different way of operating

I came in expecting a practical walkthrough and got that, but what stuck with me most was the reframing. The way you positioned Claude Code not as a tool to bolt onto your existing workflow, but as a fundamentally different way of operating.

Clear, well-paced, and obviously built by people who actually use this stuff every day. I walked away with both the confidence to get started and a completely new mental model for where marketing is heading.

Stephanie

Operations Manager

"This will save you hours of trial and error

The guys did a fantastic job of helping me really understand the foundations of Claude Code. They explained a lot of the fundamentals that allowed me to go away and implement a lot myself.

If you're a brand founder this will save you hours of trial and error. Well worth the time and money.

David

Brand Founder

"The best thing I've invested in in recent memory

Before the course I was a bit anxious I was falling behind with AI, and now I feel at the cutting edge.

August was our biggest month in our business history by a long margin, and Claude Code played a large role in it. Thanks everyone for helping me get there!

Mitch

Agency Founder

"It got it right first go

Last month I spent hours trying to patch together 3 separate zaps (each with 8-9 steps) to automate our post-meeting summaries from Zoom. It was clunky and it wouldn't work correctly due to all the various break points.

This week, in 90 minutes Claude Code helped me build a new flow with one 2-step zap and a routine that runs on the hour. It automatically determines if it is a sales call, a client WIP call or an internal team call and sends the summary to the right client folder immediately. Probably saves 1 hour per week per account manager with this automation alone.

Luke

Agency Founder

"Once you go in you never come out

Even for the smallest and most tedious tasks you can just get Claude to do it. So far I've had Claude fill out a legal form, organise 600+ Canva creative assets, recreate my entire SKU structure, create an entire product catalogue for Amazon, create my brand guide, reply to all of my emails and reorganise my mess of Google Drive.

I could go on but the list is literally endless. And honestly I'm still an amateur and newbie - I've only completed up to module 7 but I just couldn't wait to get started.

Quan

Ecommerce Founder

"I got Claude Code to input the dimensions on 800 products

I'm still in the process of getting set up (it's A LOT!), but I'm really stoked that I got Claude Code to help me download all of our products from WooCommerce, input the LxWxH dimensions on 800 products following my rules, then reupload.

Crystal

Ecommerce Founder

"The single best thing I have done, both for me and my team

I created a master portal page just for us. It's got the key internal reports, a multi-client pulse with the current results for all clients that reorders based on who's underperforming and overperforming, and a card for every client. It's gone from needing to bookmark and remember where every single thing was to one single page.

Any ad that runs in Meta automatically gets pulled out, uploaded into Cloudflare Stream and tagged to our naming conventions, so the videos are immediately playable on the dashboard. The clients love it. It costs like ten bucks a month and it's so seamless.

Liam

Agency Founder

"I built my Shopify site entirely with Claude

I'm back because I finally launched my Shopify site yesterday that I built entirely with Claude, thanks to you.

There was so much data to untangle - all the variations and all the different things, all the settings. I've been copying SKUs for years, so I had to pull everything apart.

Isabel

Ecommerce Founder

"Claude has built me a tool that populates every order with the exact dimensions

Shopify doesn't bring in actual parcel dimensions - you enter the Australia Post parcel sizes and it picks one. That's not good enough for us, it has to all be exact. So Claude has built me a tool that populates every order with the exact dimensions, which is a game changer - otherwise it's my warehouse manager putting in every single dimension.

I did a demo with my warehouse manager and she just kept going, oh, so I won't have to do that manually, or that manually. It will be huge.

Deb

Ecommerce Founder

"I built it with Fable and it just did it

One of the things I've been trying to build for a while is a system for us to apply for grants from the councils to run our events. So many fields to fill, and finding the council with a grant that links exactly to the event you're running. I tried it before this course and it was hopeless. When I started the course and tried it with Claude Code it got a bit better. Then on the weekend I built it with Fable and it just did it.

It connects to our membership tool, works out how many members are from each council, picks up where the events are happening, searches for grants in that council and fills everything in as a draft for me to review. It's so good, and I just love it.

Mariona

Senior Marketing Operations Manager

"This one's the one I've got the most out of

Over the last couple of years I've been watching a lot of videos and getting involved in a few different groups, and this one's the one I've got the most out of. In terms of helping me get a return on my investment, I've found this one really good. Normally with the other ones I go, oh, I'm a bit busy.

I've been running the brand enrichment, product enrichment and Meta ads skills for a few products. It produced this presentation which I couldn't believe - to get thirty-six of these.

Matt

Owner of 38 retail stores

Is This For You?

Built for operators ready to scale with AI.

Webprofits Academy isn't for everyone - and that's by design.

This is for you if...

You're a founder, marketer, or growth lead in lead gen or ecommerce
You're hitting a ceiling and know execution is the bottleneck
You want specialist-depth frameworks, not generic courses
You want an AI Skills Library you can deploy in your business right now
You value daily live consulting over pre-recorded lessons
You want AI-powered execution built into your workflow
You want to hold your agency (or your own team) to a higher standard

This probably isn't for you if...

You don't want to learn Claude Code in Terminal (this is the power-user way of working - if you want a browser-based tool, this isn't it)
You're pre-revenue or just getting started
You don't want to build AI into how you work
You're looking for someone to run your campaigns for you (that's an agency, not education)
You want a quick hack, not a system

If you're scaling lead gen or ecommerce and want AI-native execution, we believe Webprofits Academy is the best-fit program available.

Claude Code Training Academy

Join Webprofits Academy

Run your entire marketing operation from Claude Code. The full Claude Code training, the Lead Generation and eCommerce Scaling playbooks, the eCommerce Masterclasses, a growing Skills Library, group consulting across 3 tracks, and the complete Claude Marketing Stack - all inside Skool.

Full access to playbooks, Skills Library, and consulting
Group consulting calls, 3 tracks each week

Apply Now

Takes 2 minutes. You'll book a call with our Head of Growth straight after.

Cancel anytime

No contracts

Included inside the Academy

Claude Code for Marketers - the full stack training, fully recorded, plus the classroom
The Lead Generation Playbook - the complete lead gen system, every channel end to end
The eCommerce Scaling Playbook - business metrics through to scale, every channel end to end
The eCommerce Masterclasses - attribution, promotional strategy, and scaling on Meta
The V2O Framework - turn one conversation into finished strategy and deliverables
Claude Code Skills Library - install and run on your own accounts, with new skills every month
Group consulting across 3 tracks each week - every call recorded
The full Claude Marketing Stack - everything that plugs into Claude Code
Access to the Webprofits Braintrust
Private operator community hosted inside Skool

FAQ

Frequently asked questions

Everything you need to know before joining.

Do I need to know how to code?

No. Claude Code runs in Terminal, but you don't write code. You talk to it in plain English - or literally talk to it using voice input. If you can describe what you want done, Claude Code can do it. The Academy walks you through installing everything from scratch, no coding experience required.

Do I need a separate Claude Code subscription?

Yes. Claude Code runs on an Anthropic subscription. Pro ($20/month) gets you started. Max ($100-$200/month) is what we recommend for marketers running all-day sessions - higher usage limits, Opus access, and the headroom to avoid hitting walls. The Academy shows you exactly which tier fits your workload.

What platforms can it connect to?

Anything with an API. The Academy covers Meta Ads, Google Ads, Klaviyo, Stripe, Xero, Google Drive, Slack, Notion, Fathom, DataForSEO, Supabase, GitHub, and 50+ more - all through MCPs (Model Context Protocol servers). If a platform has an API, Claude Code can work with it.

What's the difference between Claude Code and ChatGPT?

ChatGPT and Claude.ai are chatbots. You type a prompt, get an answer, copy it somewhere else. Claude Code is an AI agent that runs on your computer, connects to your actual platforms (Meta Ads, Google Ads, Klaviyo, Stripe, Notion), and does the work directly. It builds reports, launches campaigns, writes copy from real data, and remembers what you've taught it.

How long does the Claude Code setup take?

The initial setup (Terminal, Claude Code, GitHub, first MCP connection) takes 2-3 hours. After that, each new platform connection takes 10-15 minutes. The Academy walks you through every step - and you can lean on the consulting calls and community if you get stuck.

What exactly do I get when I join?

Full access to the Lead Generation and eCommerce Scaling playbooks (each covering every channel end to end), the eCommerce Masterclasses, the V2O Framework, the Claude Code for Marketers training, the growing AI Skills Library and full prompt library, group consulting calls across 3 tracks each week, and the private operator community - all hosted inside Skool. Everything is available from day one.

Who are the specialists behind the content?

Every playbook is built by the Webprofits specialist team - the same 50+ person team that runs campaigns for brands like Ninja, Shark, and waterdrop. These aren't guest instructors - they're the people executing campaigns every single day. The group consulting calls feature active specialists across every channel - not a single founder's framework.

What's the AI Skills Library and how often is it updated?

The AI Skills Library is a growing library of Claude Code skills built and tested inside Webprofits - skills for ad creation, reporting, audits, content, creative strategy, and campaign building. New skills are added and refined regularly based on what's working on real campaigns. Members can plug them in as-is or adapt them to their own brand. It's the single most valuable feature of the membership - because the platforms and the AI models don't stand still.

What revenue level should I be at to get the most value?

The Academy is designed for operators scaling lead gen or ecommerce. If you're pre-revenue or just getting started, the playbooks may be ahead of where you are. If you're above $1M+/year, you'll still get deep value from the playbooks, the AI Skills Library, and the consulting calls - though premium mentorship programs may also suit enterprise-level decisions.

How do the group consulting calls work?

There's a live group call 3 days a week, 2-3pm Sydney time, and each one has its own focus so you can join the ones that match what you're working on.

Launchpad (Monday) - how to get set up on the Claude Code stack + realtime troubleshooting and setup help. Covers installing Claude Code, connecting your MCPs, and running the same stack we run inside the Academy. If you're new, this is where you start.

Marketing & Operations (Wednesday) - how to run your marketing and your business operations through Claude Code + realtime problem solving and reviews. Covers content, campaigns, ads, SEO, creative and copy, and email and lifecycle, plus reporting + dashboards, operations + admin, and team-wide adoption.

Agency (Friday) - how to run an agency on Claude Code + realtime problem solving on agency-specific challenges. Covers internal ops, client delivery + client success.

Each call is hosted by a Webprofits specialist. Every call is recorded and added to the Skool community so nothing is missed.

Can I cancel anytime?

Yes. No contracts, no commitments, no cancellation hoops. Cancel anytime from your account settings.

Will Webprofits just push me towards their agency?

No. The Academy exists to give founders the same knowledge a Webprofits retainer client gets - without the retainer. If you outgrow the Academy and want us to run your campaigns, we'd love to work with you. But the Academy is designed to make you excellent regardless of who runs your marketing.

I can just hire an agency. Why would I need this?

You can. But the founders who grow fastest are the ones who understand the system their agency is running - so they can direct it, audit it, and hold it accountable. The Academy makes you a better marketer, whether you use an agency or not. Not an anti-agency message. An anti-ignorance message.

How much time do I need to commit?

The playbooks are designed to be used as you need them - not as a linear course. Most members spend 2-3 hours per week engaging with playbook content, dropping into the group consulting calls, and deploying skills from the AI Skills Library. New skills take minutes to install and can save hours a week once running.

Is this available outside Australia?

Yes. While Webprofits is an Australian-headquartered agency, the frameworks and playbooks are built for lead gen and ecommerce operators anywhere. Our 50+ specialist team operates across 5 continents, and the strategies apply globally. The consulting calls and Skool community include members from around the world.

What platforms does the content cover?

The two core playbooks - Lead Generation and eCommerce Scaling - each cover every channel end to end: Meta (Facebook & Instagram), Google (Search, Shopping, Performance Max, Display, YouTube), Email/Klaviyo, CRO, and SEO - plus Microsoft Ads and TikTok on the lead gen side, and new product development on the ecom side. The eCommerce Masterclasses go deeper on attribution and scaling, and the AI Skills Library and group consulting calls cover all channels plus emerging platforms.

I run an agency. Can I join?

Absolutely - agencies are welcome. We're not about gatekeeping this for ourselves. The world is changing fast, and we're happy to help as many agencies come along on the journey as we can. There's a dedicated Agency session every Friday - running an agency on Claude Code, from internal ops to client delivery and client success - and honestly it's some of the most fun we have each week.

Apply to join Webprofits Academy

Tell us about your business and book a call with our Head of Growth.

Apply now

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