Training Replay Agenda: 12 sections · 6 hours · 3 live demos

Claude Code Training
Live Agenda

The full agenda. 12 sections. 6 hours. 3 live demos. The system Webprofits runs every day.

Training Replay Agenda

The training replay, section by section.

What the 6-hour replay covers, in order.

6 parts · 12 sections · 3 live demos

Part 1

Mindset

Mindset before tools. Get the frame right and the tools click.

  • You are not your skillThe reframe most experienced marketers never get.
  • Rethink processes from scratchWhy optimising the old workflow makes it worse.
  • Speed to valueThe rule that quietly doubles output.
  • The Claude TriadSpeed + quality + time - the old rule just got rewritten.
  • Volume of impactful workThe 1000x question most marketers never ask.
  • CompoundingThe single concept that explains why this scales.
  • Context is everythingWhat experienced marketers don't realise has changed.
  • Sunk cost + rapid learningThe two disciplines that keep you ahead.
  • One person, the work of 5If you're not, you're using it wrong.

Part 2

Foundations + how it works

Four things that must connect. Miss one and it all falls apart.

  • The 4 foundationsGet these four right and everything else compounds.
  • Claude CodeInstall once. The only typing you'll ever do.
  • Database (memory layer)The trap nobody warns you about. The fix that holds.
  • GitHubWhy this stops being for developers.
  • ConnectorsThe tier most marketers never use.
  • Permissions + safetyWhen to slow down. When to move fast.
  • The ENV fileThe one thing you NEVER paste into Claude.
  • Ask Claude Code itselfThe move that separates marketers who get stuck from marketers who don't.

How a session actually works. The shape of every good one.

  • The 3 ways you interactMaster 3 inputs and you can do everything.
  • Anatomy of a sessionSkip the closing step and you lose the work.
  • Live demo: a session start to finishWatch a real session unfold.
  • Recovering lost sessionsThe 30-second move that brings everything back.
  • Multi-session workflowWhy your best operators run 4 sessions at once.
  • The dashboard patternIf you can't share your work, it doesn't exist.

Part 3

The engine - skills, MCPs, routines

Where your methodology becomes encoded. Where compounding starts.

  • What a skill isWhy one tiny file changes every future session.
  • Simple → Medium → ComplexThe build path that gets you to leverage faster.
  • Pick your first skillPick the wrong one and you waste a week.
  • Workflow vs Thinking skillsGet the order wrong and you waste your highest-leverage hours.
  • The 8 thinking skillsThe thinking stack we run across every account.
  • The stack patternHow short prompts replace long sprints.
  • The skill budgetThe hidden limit that quietly breaks your skills.
  • Live demo: Build a workflow skillA real task turned into a skill. Live.

Connect Claude Code to every platform you use.

  • What an MCP actually isWhy most of your dashboards are about to disappear.
  • The MCP search-growth chartThe chart that shows the shift the market is making.
  • Read MCPs vs Write MCPsThe convention that stops live-account disasters.
  • The Webprofits stackThe 9-platform stack we run on every client.
  • Live demo: a real MCP queryPlain English in. Live data out.
  • When there's no MCPThe fallback that closes 90% of the gaps.
  • The CLI tierThe connector tier most marketers don't know exists.
  • Manage MCPs per projectThe config pattern that keeps sessions lean.
  • The bottom lineThe new rule. API-first is non-negotiable.

Skills that run on a schedule, without you.

  • What a routine isThe first time work runs fully outside your terminal.
  • The shift - local to cloudWhy this is the next-level compounding shift.
  • The starter routinesThe 5 we tell every new member to set up first.
  • Live demo: Build a routineBuilt and scheduled in minutes. Live.
  • Routines + Skills + MCPsThe trifecta. Your operation runs itself.

Part 4

Compounding discipline

How to structure projects so they don't fall apart.

  • Why big briefs failThe chunking discipline that ships.
  • The Superpowers pluginThe free plugin we use on every project bigger than half a session.
  • The planning workflowThe structure for the work that actually matters.
  • Folder structure - the systemWhat breaks when you skip it.
  • The 4 folder patternsPick the wrong one and you'll rebuild in 6 months.
  • Multi-computer syncThe combo that lets you work from anywhere.
  • When to reorganise (carefully)The systematic move that doesn't burn down references.

The discipline that keeps your sessions fast.

  • Tokens - the cost metricWhy output costs more than input.
  • The 50% ruleWhy quality degrades earlier than you think.
  • The monitoring tool we install on day oneOnce you see it, you can't unsee it.
  • Model switching - the power user moveThe mid-session move that cut our token bill the most.
  • The output reducersThe compression stack we run.
  • Multi-session + RAMRun multiple sessions in parallel - if your laptop can handle it.

The layer that separates the marketers who keep using Claude from the ones who quietly stop.

  • You are the quality layerAI hits the standard you set.

Part 5

Use cases by core function

The marketer's superpower: build context BEFORE executing.

  • The mistake everyone makesWhy context-first 10x's everything that follows.
  • Treat every project like a new jobThe 5 things every marketer should research on day 1.
  • The onboarding skill patternBuild it once. Run it on every new brand.
  • Why this 10x's everythingWhy the first 30 minutes compound for years.

Every core marketing function, broken into component skills. Plus what we actually run at Webprofits.

  • The channel mapEvery channel - plus the four foundations beneath them.
  • Onboarding a new brandThe skill that runs first on any new brand.
  • Briefs + style guidesBuilt once per brand. Used forever.
  • Reporting + dashboardsBuild it once. Make it run itself. Forever.
  • AuditsSingle-skill audits across every platform.
  • Landing pagesThe biggest leverage in lead gen, end to end.
  • Channel execution by functionPaid search, paid social, email + SMS, SEO, CRO - the same skill pattern across every channel, lead gen and ecomm.
  • The bottleneck shiftWhere the new bottleneck lives.
  • Live demo: Meta creative analysisPull every winner. Pattern-match. Feed the next brief.
  • What our Lead Gen squad runs in productionThe skills our Lead Gen squad ships against real client accounts.
  • The static ad scaling workflowThe workflow that scales static ads at volume.
  • What else our Ecomm squad runsThe full stack behind every ecomm account we run.
  • Operational use casesThe skills that make the agency run, not just the campaigns.

Part 6

Live demos

3 weekly deliverables. Live. No flex demos.

  • Demo block intro3 weekly deliverables. Live. Right now.
  • Live demo: Build a Google Ads search campaignHours of work in minutes. Live.
  • Live demo: Duplicate an existing landing pageDays of work in minutes. Live.
  • Live demo: Generate Meta post copy from a style guideHalf a day of work in minutes. Live.
  • The pattern across all 3 demosThe single pattern that links every demo.
  • The "is that it?" momentThe reaction every new operator has the first time they see this.

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