Inside the Academy: The core training · The 14 training modules · The Skills Library · The playbooks · 3 live calls a week

Walk through everything inside Webprofits Academy

This page is the map of the Academy: what's inside, the order to use it in, and how fast you'll be working in Claude Code. Installed and doing a real job in your first hour, connected to your platforms in week 1, then building the system and running our skills on your own accounts. No coding experience required.

See the course outlineSee the core training agendaSee the Skills Library outline

Inside the Academy

How we get you onto Claude Code, and operating in it fast.

The core training shows you the entire system in 6 hours. The 14 modules get you operating in it: installed and doing a real job in your first hour, connected to your platforms in week 1, remembering between sessions from then on.

4 sections · 9 parts

Section 1

The core training

The live training our own team went through, recorded in 2 parts. Watch it for the shape of the entire system, then build it with the modules.

  • 1.1
    Part 1: the system4 hours. Mindset, the 4 foundations, sessions, skills, MCPs, Routines, the compounding discipline and the use cases by core function.
  • 1.2
    Part 2: the live demo sessionAbout 2 hours of real work in real time, across several sessions at once.
  • 1.3
    The agendaEvery section of the recording is on the core training agenda.

Section 2

The training modules

Setting up everything: Claude Code in the terminal, your connectors, memory, GitHub, skills and Routines. The foundation everything else runs on. Start Here plus 14 modules, 115 lessons.

  • 2.1
    Foundations, Modules 01 to 05Install Claude Code, connect your platforms, make Claude remember, understand how it all works, and the operating rhythm.
  • 2.2
    Build, Modules 06 to 09Build skills, build Routines, publish with GitHub, plan and structure projects.
  • 2.3
    Scale, Modules 10 to 14Tokens, models and cost, safety and security, QA and verification, working with teams, resources and fixes.
  • 2.4
    Every lessonModule by module, lesson by lesson, on the course outline. No coding experience required.

3 moves, in order. Everything after them is going deeper.

  • 3.1
    Today, Module 01Install Claude Code, learn where you type, talk to it, and do one real job off your own to-do list. No connections, no exports. One hour, and you'll have shipped something.
  • 3.2
    This week, Module 02Connect your platforms so Claude can pull the numbers and do the work in-channel. Then run the one prompt that builds a style guide from your own history.
  • 3.3
    The first time Claude forgets, Module 03Claude starts blank each session, and one day that costs you 20 minutes of re-explaining. That's the day you set up memory: text files first, then the database that makes every session compound.

Section 3

The Skills Library

The skills we run on live client work, installed in your own Claude Code and run on your accounts. Full members only.

  • 4.1
    8 sectionsBrand Onboarding first, then Operating Claude Code, Deeper Thinking, Reporting + Audits, Marketing Execution, Agentic SEO, Tracking + Hosting and Email + Klaviyo. Every skill is on the Skills Library outline.
  • 4.2
    The skills connectA chain, not a list: each skill reads what the one before it wrote, so you answer the questions once. The campaign, reporting, SEO and email chains are laid out there too.
  • 4.3
    New skills all the timeEvery new skill is announced in New Drops inside the community, and a lesson is updated when its skill changes.

Section 4

The playbooks, masterclasses + Agentic SEO

3 phases, 19 lessons: foundation, strategy and execution, reporting.

  • 5.1
    Phase 01 - Foundation6 lessons. The Lead Gen Operating Model, Core Business Metrics & Goals, Lead Gen Archetypes & Channel Mix, Tracking & Data, and more.
  • 5.2
    Phase 02 - Strategy + Execution11 lessons. Channel Strategy, Google Ads, Microsoft Ads (Bing), Meta Ads (Lead Gen), and more.
  • 5.3
    Phase 03 - Reporting2 lessons. Reporting & Cadence, Appendix - Quick reference.

5 playbooks, 43 lessons: the full ecommerce playbook, Google Ads, Klaviyo flows, CRO and SEO.

  • 6.1
    Full eCommerce Playbook13 lessons. eCommerce Scaling Overview, Module 1: Core Business Metrics, Module 2: Product Strategy, Module 3: Tracking & Data, and more.
  • 6.2
    Google Ads Playbook8 lessons. Google Ads Playbook Overview, Module 1: Conversion Tracking & Data, Module 2: Product Feed & Site Optimisation, Module 3: Core Campaign Structure, and more.
  • 6.3
    Klaviyo Flows Playbook8 lessons. Klaviyo Flows Playbook Overview, Module 1: Onboarding Flows, Module 2: Consideration - Abandonment, Module 3: Consideration - Behavioural Triggers, and more.
  • 6.4
    CRO Playbook7 lessons. eCommerce CRO Playbook Overview, Module 1: Core CRO Principles, Module 2: Homepage Optimisation, Module 3: Product Detail Page Optimisation, and more.
  • 6.5
    SEO Playbook7 lessons. eCommerce SEO Playbook Overview, Module 1: Discovery & Business Alignment, Module 2: Technical SEO Foundation, Module 3: On-Page Optimisation, and more.

12 recorded masterclasses and playbooks from the Webprofits team.

  • 7.1
    Promo Strategy Masterclass 2026This masterclass covers how to plan and execute 7 to 8 figure promotional strategies that compound over time.
  • 7.2
    TikTok Ads Masterclass 2026This masterclass covers how to scale an ecommerce brand on TikTok - from understanding the platform's role in your marketing ecosystem.
  • 7.3
    Ecommerce Creative PlaybookThis PDF outlines the highest-performing format static and video ad formats for ecommerce brands to scale on Meta.
  • 7.4
    Ecommerce Scaling ChecklistThis checklist outlines the most important things to get right across :
  • 7.5
    AEO Masterclass 2025This masterclass covers answer engine optimisation (AEO) - why it matters, how it differs from SEO, and the 5-pillar framework for getting your brand visible in ChatGPT.
  • 7.6
    Meta Masterclass 2025This masterclass covers how to win on Meta in the age of AI - from the volume, variety, and velocity framework that defines what good looks like on the platform.
  • 7.7
    How to Scale Creative for EcommerceThis session walks through the Webprofits creative testing framework for Meta Ads - the end-to-end process for developing, testing, and scaling winning creatives.
  • 7.8
    Ecommerce Scaling MasterclassThis session walks through the Webprofits ecommerce scaling playbook - the exact framework used to take waterdrop from zero to $1M/month in less than 12 months.
  • 7.9
    Ecommerce Attribution MasterclassThis masterclass covers how to leverage attribution as a growth tool for ecommerce performance marketing.
  • 7.10
    Advanced Email + SMS StrategiesThis masterclass covers advanced email and SMS tactics for ecommerce - specifically zero-party data, segmentation, personalisation.
  • 7.11
    The BFCM PlaybookThis session covers the Webprofits 5-phase Black Friday Cyber Monday playbook.
  • 7.12
    Blueprint to eCommerce Success 2025This session covers the blueprint for ecommerce success in 2025.

The workshop recording and live demo, then the prompt library and session agendas.

  • 8.1
    V2O Framework - TrainingThis is the core training that explains how to use the V2O Framework end-to-end. By the end of this this training you will be able to start implementing V2O in your.
  • 8.2
    V2O Framework - Live DemoThis session is a live demo of the different ways you can use the V2O Framework in practice.
  • 8.3
    Simple V2O PromptsUse these prompts to start the conversation with ChatGPT:
  • 8.4
    Channel Strategy (prompts)These prompts are for channel level strategies.
  • 8.5
    Ecommerce Strategy (agenda + prompt)Session Organiser: Complete Sections 1-2 before the workshop. Share this populated agenda with all attendees 24-48 hours prior.
  • 8.6
    Ecommerce Meta Ads Strategy (agenda)Understanding the Business and Product Context
  • 8.7
    Lead Gen Strategy (agenda + prompt)Session Organiser: Complete Sections 1-2 before the workshop. Share this populated agenda with all attendees 24-48 hours prior.
  • 8.8
    Business Deep-Dive (agenda)In one to 4 sentences, what does your product do for customers?
  • 8.9
    Prompt Engineering with LyraPromptCopy and paste the following prompt into ChatGPT to engineer more sophisticated prompts:

A complete SEO programme on your own business, run through the skills. 6 lessons.

  • 9.1
    Agentic SEO - an introductionThis series teaches you to run a complete SEO programme on your own business. You don't need to know SEO to start.
  • 9.2
    Onsite SEO fundamentalsThis is the reference layer. Every element covered here is built into the on-site skill you run in the next lesson.
  • 9.3
    Agentic on-site SEOThe last lesson taught the on-site elements. This one turns them into a plan you can work through.
  • 9.4
    Agentic contentThe plan from the last module tells you what to rank for. This module is how the content gets briefed and written.
  • 9.5
    Agentic SEO glossaryEvery term the series uses, defined once. Skim it now, come back when a module uses one.
  • 9.6
    Measurement and reporting - your first SEO dashboardThis module takes your business from nothing measured to a live SEO dashboard - the foundation every feedback loop in the programme runs on.

"I could go on but the list is literally endless. And honestly I'm still an amateur and newbie - I've only completed up to module 7 but I just couldn't wait to get started."

FAQ

Questions about the Academy

Where do I start?

Watch the core training for the shape of the system, then open Start Here in the training modules and do Module 01: Your First Hour. The Skills Library and the playbooks read better once Claude Code is installed and has done one real job for you.

How do the skills fit together?

They're a chain. Brand Onboarding builds the context once, and every skill after it reads that context instead of asking you again. The chains we run most are laid out on the Skills Library outline.

How often does new material land?

New skills launch all the time and are announced in New Drops. A consulting call recording lands every week across the 3 tracks. The playbooks and masterclasses are updated as the Webprofits team changes how it works.

When are the consulting calls?

3 days a week, 2 to 3pm Sydney time: Monday Launchpad, Wednesday Marketing + Operations, Friday Agency. Every call is recorded and written up in the Group Consulting Calls classroom.

Where is all of this?

Inside Circle at members.webprofitsacademy.com.au - the classrooms, the live calls, the replays and the community in one place, with desktop and mobile apps.

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